It’s the chronilogical age of the web and it is natural that advertising, marketing, promotion and purchasers of products or services are carried out online. Such activity is broadly understood to be Online Marketing. Other terms that are utilized to make reference to this are Internet Marketing, Web Advertising and Internet Marketing. All of them make reference to using the net to focus on and deliver marketing messages about services and products to customers.

Online Marketing includes various kinds of areas utilized in marketing for example e-mail marketing, social internet marketing, web banner ad campaigns, mobile advertising, internet search engine marketing etc. Just like any other advertising media, online marketing involves a marketer who offers the content for advertisements along with a writer who integrates advertisements into spaces in online content.

Essentially, online marketing will the following functions, which may be known as ‘objectives’:

• Communicates messages in regards to a company’s product or services to customers online

• Conducts research in to the census, needs and preferences of potential and existing customers

• Sells ad space, services and products online or on the internet.

Within the highly competitive and globalized economy the world is seeing today, online marketing has changed right into a ‘component mix’ that companies use to improve sales it’s an inevitable a part of every business’ online marketing strategy. For many online businesses and smaller sized or work from home companies, online marketing is in order to of promoting used.

Online Marketing Components

One of many aspects of Online marketing are:

• Establishing a online presence – make a website or portal using text, images and graphic elements to share info on existing and approaching products and services to customers, thus developing a one-on-one dialogue with potential customers. Here, this presence online becomes the same as printed material for example leaflets, brochures or catalogues and therefore are an very viable method of creating a company identity.

• Internet Search Engine Marketing – through Internet Search Engine Optimization (Search engine optimization) you’ll be able to enhance the website or even the business identity of the organization online to the customers.

• E-mail marketing – this can be a method of disbursing details about products, services and exchanging information using the customer to get feedback and suggestions. Using e-mail marketing, mass distribution of emails is performed it’s the online equal to junk mail advertising or marketing

• Banner ad campaigns – this describes keeping ads online for a small fee something similar to placing a marketing inside a printed medium just like a newspaper or magazine

• Blog marketing – the action of expressing opinions, comments and discussing information inside a public forum through discussion this can be accomplished through hosting blogs or posting comments on other blogs and linking URLs to company services and products